If you are a large enterprise with millions of customers then managing customer relashionship is extremely crucial for you. In the current compatative enviroment new trents allow new companies to win customers easily, if they allign their marketing with the customer's expectation. The young generation is largely influenced by personalised comminication driven by video. Infomanav has a personalised video marketing solution that is several times more effective than traditional boring emails/newsletters.
A leading Bank used PVM for communicating Mobile Banking
Email - 4 times more open rate and 8 time more CTR than email
SMS – 33% viewers watch the video
18% viewers applied for products
Subscribers opting out were reduced by 75%
Video in email marketing can increase click-through rates by over 96%
58% more information is retained and viewers become 52% more confident in online transactions.
People who view product videos are 85% more likely to buy
As per Forrester Research report, a bank with 40 million customers would gain $485 million in incremental revenue by improving its customer experience rating from below average to above average. With that in mind, it becomes imperative to understand how to harness the power of Big Data to foster a targeted, customer-centric experience.
This is because a video has the capacity to evoke a more emotional response in the viewer. When you take charge of those emotions and steer them in specific directions, you are more likely to affect customer reactions and motivate them to act.
Twtter
Youtube
SMS
Net Banking
Mobile Banking
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